The Secret Behind Nike Air

In this commercial, comedian David Koechner and Nike has revealed The Secret Behind Nike Air technology. The video features athletes such as John McEnroe, Carl Lewis, Troy Polamalu, Maria Sharapova, and Paul Rodriguez. Watch as Nike finally comes clean on how their athletes are so powerful, how they get their speed and where the air in their air cushions come from. Check out the video!

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WK Interact “Never Sleeps” Video For Jordan Brand

Well known New York street artist WK Interact brings the intimidating power of Dwyane Wade to life on the streets of Manhattan. The mural is for Jordan Brand, which is for their ‘Nightmares Never Sleep’ campaign. Check it out!

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Sportpong, play pingpong with you feet!

Sportpong is a game that is played on the floor and which the players control the game with their feet. It’s almost like playing pingpong with your feet!

Sportpong is an interactive physical computer game. The field is projected on the floor, two or more players can fight in teams against each other. With a paddle on each foot you hit the ball to the goal or to defend your goal. Not only smartnes and reactivity let you win, also geometric appreciation and teamplay is required.

Click “Read More” for the videos

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LeBron James Vs. Dwight Howard “Check This” McDonald’s Commercial

NBA stars Dwight Howard and LeBron James star in a remake of iconic 1993 Super Bowl commercial The Showdown, which featured hall-of-famers Michael Jordan and Larry Bird in trick-shot competition for a Big Mac and fries. The new commercial titled “Check This” pits James against Howard in their own unique take on the battle for a Big Mac.

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Derrick Rose and Kevin Garnett Adidas Basketball “Lesson In Style” Ad

Derrick Rose and Kevin Garnett talks sneakers animation style for Adidas Spring 2010 Basketball campaign in this “Lesson In Style” ad. The video is decked out with all kinds of cool graphics! Check It Out!

(via adsoftheworld)

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Punch Out!! Best Sports Game Ever!

If you ever played video games in the 80’s then you would know that just about every Nintendo console user had the game “Punch Out!!” because it is the number one video game and one of the best sports game ever. This sports game has made one of the biggest impacts cultural and on Nintendo’s gaming.

Although the game play graphics is so squared out and wack compared to the game play graphics now and not to mention the game was released more than 20 years ago. It’s a pure sports classic and will still remain on the top ten sports video games of all time.

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One Dope Letterman Jacket

Nike and Jordan brand have come together to produced this dope Letterman Jacket to commemorate Michael Jordan’s recent induction to the Basketball Hall of Fame. The jacket is premium leather and has patch work that includes 10 Scoring Titles, 32,992 Career Points, 5 Times MVP, 2,514 Steals, 14 All-Stars. The Michael Jordan Hall of Fame letterman jacket is currently available at $450 at Nike’s online store.

(via hypebest)

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More Than A Game Movie

Lebron James has a new basketball movie coming out titled ‘More Than A Game’ which is about his life and career as a high school basketball player. If it’s anything like Sebastien Talfair’s ‘Through The Fire’ it will definitely be worth watching!

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Nike ‘The Hyperizers’ – Behind the Scenes

Here is the ‘The Hyperizers’ behind the scenes look of Don’t Criticize (Hyperize) Nike basketball commercial. Featuring “Fog Raw” (aka Mo Williams), “Ice-O” (Rashard Lewis), “Chief Blocka” (Andre Iguodala) and “Velvet Hoop” (Kevin Durant). They transformed into their alter egos after some Hollywood styling!

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the.LIFE Files: LeBron James Interview

the.LIFE Files David sits down with LeBron James in his dressing room and talks Air Max LeBron VII, Jay-Z being a big brother, LeBron about following in Michael Jordan’s footsteps at Nike and more.

LeBron following Michael Jordan? Although LeBron doesn’t have any rings yet he’s going to be bigger than Michael Jordan when he retires. Don’t you think?

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